Skip to content

What a virtual CFO does for a growing business

Christopher Henry, Co-founder, NOIZE6 min readUpdated
A wall of full-time CFO costs from salary to recruiter fee, beside a white Virtual CFO card: forecasts, reporting and funding, on call.

A full-time chief financial officer brings a significant salary, superannuation, a recruiter's fee and the cost of an office and equipment. For a business turning over a few million dollars, that is hard to justify. Yet the decisions the business faces, pricing, hiring, funding, expansion, need exactly the thinking a CFO provides.

That gap is where a virtual CFO fits. Senior financial leadership, part-time, at the scale the business actually needs.

The short version

  • A virtual CFO provides part-time senior financial leadership: forecasting, management reporting, pricing analysis, cash management, funding preparation and board or investor reporting.
  • It suits businesses whose decisions have outgrown the owner's time or experience but don't yet need a full-time CFO.
  • It can scale up as the business grows and works best on top of current, accurate books.
  • NOIZE provides administrative support and business strategy.
  • Where work is outside our skillset, or the law requires it, we make sure an appropriately qualified professional is involved.

What a virtual CFO covers

01Forecasting and budgeting

Cash-flow forecasts, annual budgets and scenario planning.

02Management reporting

Clear monthly reports on profit, cash and key measures, with commentary.

03Pricing and margins

Understanding which products, services or customers make money, and pricing accordingly.

04Cash management

Collections, payment timing and working capital.

05Funding

Preparing for loans or investment, with forecasts and financial cases.

06Board and investor reporting

Regular updates for partners, boards or investors.

07Strategic decisions

Financial input on expansion, acquisitions, hiring and restructuring.

When a virtual CFO makes sense

Revenue is growing and decisions are getting bigger. The owner spends too much time on finance or avoids it. The business is planning to raise funding or expand. Margins are unclear. Investors or partners want better reporting. Cash is often tighter than expected despite profits.

> I've worked with multibillion-dollar clients with large finance teams and small businesses with none. The small businesses that grew well brought in senior financial thinking early, part-time. It changed the quality of every big decision they made.

“Things really got moving beyond our expectations.”
Michelle Gorsevski · LendLab

Virtual CFO versus full-time CFO

  • Cost. A virtual CFO costs a fraction of a full-time salary and on-costs.
  • Flexibility. Days can increase as needs grow.
  • Speed. Engagements start quickly, without a long recruitment process.
  • Breadth. Virtual CFOs often bring experience across many businesses.

A full-time CFO becomes worthwhile when the business is large and complex enough to need daily senior financial leadership. A virtual CFO is often the step that shows when that point has arrived.

An illustrative example

Picture an ecommerce brand growing quickly with tight cash despite strong sales. A virtual CFO two days a month builds a forecast, analyses margins by product and reviews stock purchasing. Several low-margin lines are cut, stock orders are timed better and a working capital facility is arranged through NOIZE Finance. Cash pressure eases and growth continues on a firmer footing.

Mistakes to avoid

  • Don't wait for a cash crisis to bring in senior financial thinking.
  • Don't hire a virtual CFO without current books underneath.
  • Don't treat the virtual CFO as a bookkeeper.

What we handle, and when specialists step in

NOIZE Accounting does the practical side itself: building forecasts, setting budgets and preparing management reports. Where useful, we add strategy advice on what a virtual cfo does for a growing business.

Where a registered tax agent is required, an appropriately qualified professional steps in. Every arrangement is tailored and agreed at the start.

You stay in control throughout. Accounts and records remain in the business name, and you can see exactly what has been done and why.

Questions to ask before engaging a virtual CFO

  • Which financial decisions are coming up in the next year?
  • Where do we lack confidence in our numbers?
  • Do we understand our margins by product or service?
  • Are we planning to borrow, raise capital or expand?
  • Do partners or investors want better reporting?
  • How many days a month would genuinely help?

The answers shape the scope of the engagement.

What good looks like

A virtual CFO meets with the owner regularly, reviews monthly results and maintains a forecast. Margins are understood and pricing decisions are based on evidence. Cash is managed proactively. Funding is prepared well before it is needed. Investors or partners receive clear, regular updates. The owner makes big decisions with confidence because the financial thinking is already done.

Where to start this week

List the three biggest financial decisions you expect to make in the next year. If you don't feel confident making them with the information you have, that is the case for a virtual CFO. See accounting.noize.com.au.

How Accounting connects to the rest of NOIZE

No department works in isolation, least of all this one. NOIZE Legal works with Accounting on structure. Where the law requires a registered tax agent, an appropriately qualified professional step in. Together, the numbers support every major decision the business makes. NOIZE Books keeps the records current so advice is based on this month, not last year. NOIZE Strategy sets the priorities, and Accounting costs them and tests what the business can afford. NOIZE Finance uses Accounting's statements and forecasts to prepare a funding pack that makes the broker's job easy.

This article is general information only. It is not legal, tax or financial advice, and it does not take your circumstances into account. Speak to a qualified adviser before acting.

NOIZE provides administrative support and business strategy. Where work is outside our skillset, or the law requires it, we make sure an appropriately qualified professional is involved.

Common questions

What is a virtual CFO?

A part-time chief financial officer providing senior financial leadership without a full-time hire.

How much does a virtual CFO cost?

It depends on the days and scope. It is usually far less than a full-time CFO.

When does a business need a CFO?

When financial decisions are frequent, significant and beyond the owner's time or expertise.

What is the difference between an accountant and a CFO?

An accountant focuses on compliance and records. A CFO leads financial strategy and decisions.

Is a virtual CFO the same as a fractional CFO?

The terms are often used interchangeably for a part-time CFO.

Can a virtual CFO help raise funding?

Yes. They prepare forecasts and financial cases, working with NOIZE Finance.

What does a virtual CFO need from us?

Current books, access to key data and time with the owner or leadership team.

Can NOIZE provide a virtual CFO?

Yes. NOIZE Accounting provides virtual CFO services.

Is NOIZE Accounting a registered tax agent?

We handle planning, reporting and strategy directly. Where the law requires a registered tax agent, an appropriately qualified professional is involved.

How many days a month does a virtual CFO need?

It varies, often a few days a month, increasing around major decisions or funding.

Can a virtual CFO work with our existing accountant?

Yes. They often work alongside the accountant who handles compliance.

How do we start with NOIZE Accounting?

Bring your last set of accounts and the decision you are trying to make.

What is budgeting?

Setting expected income and spending for a period, so results can be measured against a plan.

What is management accounting?

Reporting and analysis designed to help run the business, rather than to meet compliance requirements.

Your first strategy conversation is on us.

Have a chat

The brand for business.

Important information about NOIZE Accounting

NOIZE provides administrative support and business strategy. Where work is outside our skillset, or the law requires it, we make sure an appropriately qualified professional is involved.

What we may be able to assist with

Depending on what is agreed with you, NOIZE may be able to assist with practical financial work such as preparing management reports, budgets, cash-flow forecasts and scenario models, organising records for year end and tracking deadlines, plus business strategy around your numbers. Any assistance is administrative and secretarial in nature.

Where a qualified professional may be required

Tax advice, tax returns, lodgements, audits, financial statements that must be prepared or signed by a registered or qualified accountant, and advice on business structures would need to be provided by an appropriately qualified, registered professional.

How work may be handled

There is no fixed process. How any piece of work may be handled, and who may carry it out, is discussed with you at the strategy or proposal stage and is subject to written agreement before work starts.

No outcome is promised

NOIZE does not guarantee any tax outcome, saving, refund or financial result. Forecasts and models are estimates based on the information available at the time, and actual results will differ.

Responsibility for advice

NOIZE takes on no liability for regulated advice. Where an appropriately qualified professional provides any advice or regulated work, that professional is responsible for it under their own engagement and terms. NOIZE is not a registered tax agent and does not provide tax or financial product advice.

Your decisions remain yours

You remain responsible for your business decisions and for checking that information you give us is complete and accurate. Read any document carefully, and get independent advice, before you sign or rely on it.

This is general information only. It is not legal, tax or financial advice, and it does not take your circumstances into account. Speak to a qualified adviser before acting.

Full details are set out in the NOIZE Accounting terms. NOIZE Agency Pty Ltd as trustee for the NOIZE Agency Trust · ABN 16 692 550 998.

Have a chat